8/6/2023 0 Comments Best real estate newsletters![]() ![]() Once they open your real estate newsletter, the whole purpose is to get engagement, so make sure you give people a reason to interact with it (and you). You don't want to use clickbait subject lines that have nothing to do with the newsletter, but you still want to get them to open and read it. Instead, pick what you think would be the most engaging article or topic in your real estate newsletter and come up with a subject line that generates curiosity about it. If you received an email that had the subject line "Monthly Newsletter," would you open it? Probably not. One of our core beliefs at Happy Grasshopper is "If It Looks Like Marketing, It's Safe To Ignore." You have about 8 words and 3 seconds to convince someone to open your email once it lands in the inbox. These are the goals - you want as much interaction as possible.īefore they can ever engage with the content, though, they need to actually open it, so let's start with the subject line. You'll find some examples below.Įngagement for your real estate newsletter can come in multiple ways - they can reply to it, they can click on links in it, or they can pick up the phone and call or text you. The newsletter could be as simple as an update on what you have been up to lately (professionally and personally) and some talking points about topics that they would find interesting. Instead, it should feel more like 2 friends talking about what's going on in the community. It should not be a hard sell to get them to transact today. There are a lot of ways to take advantage of this, but the simplest way is probably just being personal. Your newsletter should position you as an expert in the industry while also showing that you are a real human being and care about the same things they care about. ![]() For a newsletter to past clients, sphere of influence, or old leads, you will want to make your newsletter less about real estate and more about engagement. New leads are looking for information on real estate, so you would want to include more real estate information in those. Again, your audience is important to keep in mind when you are thinking about ideas for your real estate newsletter.
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